11ee Privacy Policy

01 Introduction

Welcome to the 11ee Privacy Policy. 11ee is Pakistan's trusted online gaming destination, providing sports betting, live casino, slot games, and more to registered players across Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Multan, Peshawar, and beyond. We are committed to safeguarding the privacy of everyone who interacts with our platform, and we want you to fully understand how your personal data is handled.

This Privacy Policy applies to all personal data collected through the 11ee website at 11ee.org, our mobile-optimised platform, our customer support channels, and any other service we make available to you. It should be read together with our Terms & Conditions and our Responsible Gaming Policy, both of which form part of your agreement with 11ee.

By registering an account on 11ee, depositing funds, or continuing to use our platform after the effective date of this policy, you acknowledge that you have read and understood this Privacy Policy and agree to the processing of your personal data as described herein.

02 Data Controller

For the purposes of applicable data protection law, the data controller responsible for the personal data of 11ee users is the operating entity behind the 11ee platform, accessible at 11ee.org. As the data controller, 11ee determines the purposes for which and the means by which your personal data is processed.

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, you may contact our dedicated privacy team at any time. Contact details are provided in Section 14 of this policy.

03 Personal Data We Collect

11ee collects personal data through several means: directly from you when you register, deposit, place bets, or contact support; automatically through your use of the platform; and in limited circumstances from trusted third-party service providers. The categories of personal data we collect include:

We do not collect any special category data (such as health data or political opinions) unless you have specifically disclosed such information in the context of a responsible gaming self-exclusion or affordability assessment, in which case it is processed only for the purpose for which it was provided.

04 How We Use Your Personal Data

11ee uses the personal data we collect for the following purposes:

• Account Creation & Management: To register your 11ee account, verify your identity, manage your profile, and maintain your account in good standing.
• Service Delivery: To process bets, settle wagers, handle deposits and withdrawals in PKR, and provide access to all 11ee gaming products including cricket betting, live casino, slots, and mine games.
• Identity Verification (KYC): To verify that you meet the minimum age requirement of 21 years and to confirm your identity in compliance with anti-money-laundering obligations.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, bonus abuse, multi-accounting, money laundering, and other prohibited conduct as described in the Terms & Conditions.
• Customer Support: To respond to your enquiries, resolve disputes, manage complaints, and provide you with timely assistance through live chat and email.
• Responsible Gaming: To monitor your gaming activity for indicators of potential gambling harm and, where appropriate, to apply deposit limits, loss limits, or initiate responsible gaming interventions in accordance with our Responsible Gaming Policy.
• Platform Improvement: To analyse usage patterns, identify bugs or performance issues, and develop new features that improve your experience on 11ee.
• Marketing Communications: To send you promotional offers, bonus notifications, and updates about 11ee products — but only where you have provided your consent to receive such communications. You may opt out at any time.
• Legal Compliance: To comply with applicable laws, regulatory requirements, court orders, or law enforcement requests.

05 Legal Basis for Processing

11ee processes your personal data on the following legal bases depending on the specific processing activity:

• Contractual Necessity: Processing required to perform the contract between you and 11ee — for example, operating your account, processing transactions, and delivering gaming services.
• Legal Obligation: Processing required to comply with applicable laws, including anti-money-laundering regulations, age verification requirements, and record-keeping obligations.
• Legitimate Interests: Processing carried out to further the legitimate interests of 11ee, such as fraud prevention, platform security, and improving our products — provided such interests are not overridden by your rights and interests.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent — primarily for marketing communications and certain optional data uses. You may withdraw consent at any time without affecting the lawfulness of prior processing.

06 Sharing Your Personal Data

11ee does not sell, rent, or trade your personal data. We share your data only in the following limited circumstances, and only to the extent necessary for the stated purpose:

• Payment Processors: We share financial data with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard solely to process your deposits and withdrawals. These providers operate under their own privacy policies and are bound by contractual data protection obligations with 11ee.
• KYC & Identity Verification Providers: We may share identity documents with trusted KYC service providers to complete identity verification. These providers act as data processors under 11ee's instruction and may not use your data for their own purposes.
• Game Software Providers: Game providers whose titles are made available on the 11ee platform may receive pseudonymised technical data (such as session identifiers) necessary to deliver and audit game outcomes. They do not receive your name, contact details, or financial data.
• Fraud Prevention & Security Services: We may share data with fraud detection and cybersecurity service providers operating as our data processors to protect the integrity of the platform.
• Regulatory Authorities & Law Enforcement: We may disclose personal data to relevant regulatory bodies, government agencies, or law enforcement authorities where required to do so by law or in response to a valid legal request.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of the 11ee business, your personal data may be transferred to the successor entity, subject to the same privacy protections described in this policy.

07 Payment Data & Financial Security

All payment transactions on the 11ee platform are processed through secure, industry-certified payment gateways. 11ee does not store full card numbers, CVV codes, or complete bank account credentials on our own servers. Such sensitive payment data is tokenised and managed directly by our payment processing partners in accordance with PCI-DSS compliance standards.

When you deposit via JazzCash or EasyPaisa — the two most widely used mobile payment methods by 11ee players across Pakistan — your transaction is authenticated directly through the respective provider's secure infrastructure. 11ee only receives a confirmation of successful payment and a transaction reference, not your full account credentials.

All PKR transactions are logged in your 11ee account history and are retained for audit, dispute resolution, and regulatory compliance purposes for a minimum period of five years following the transaction date.

08 Cookies & Tracking Technologies

11ee uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain your login session, and analyse how the platform is used. The categories of cookies we use are as follows:

• Strictly Necessary Cookies: These cookies are essential for the platform to function. They include session cookies that keep you logged in and security cookies that help protect your account. These cannot be disabled.
• Functional Cookies: These cookies remember your preferences, such as your preferred language, display settings, and last-used payment method, to provide a more personalised experience.
• Analytics Cookies: These cookies collect anonymised data about how visitors use the 11ee platform — which pages are visited most, where users navigate to, and which features are most popular. This data helps us improve the platform for all Pakistani players.
• Security & Fraud Detection Cookies: These cookies help us identify suspicious activity, detect bot traffic, and protect the platform from abuse.

You may manage your cookie preferences through your browser settings. Disabling strictly necessary cookies may impair the functionality of the 11ee platform. Disabling other cookie categories will not affect your ability to use core gaming and account features.

09 Data Retention

11ee retains personal data for as long as it is necessary to fulfil the purposes described in this Privacy Policy, or for as long as required by applicable law. The following general retention periods apply:

• Active Account Data: Retained for the duration of your account with 11ee and for five (5) years following account closure, in compliance with anti-money-laundering record-keeping requirements.
• KYC Documents: Retained for a minimum of five (5) years following the end of your relationship with 11ee, as required by applicable financial crime legislation.
• Transaction Records: Retained for five (5) years following the transaction date for audit, regulatory compliance, and dispute resolution purposes.
• Support Communications: Live chat transcripts and support emails are retained for three (3) years from the date of the interaction.
• Marketing Data: Retained until you withdraw consent or opt out of marketing communications, at which point your marketing preferences are updated promptly.
• Technical & Usage Logs: Anonymised or pseudonymised usage data may be retained for up to twenty-four (24) months for platform analytics and security purposes.

Where personal data is no longer required for any lawful purpose, 11ee will securely delete or anonymise it in accordance with our internal data lifecycle management procedures.

10 Your Data Rights

As an 11ee user, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team using the details in Section 14:

• Right of Access: You have the right to request a copy of the personal data that 11ee holds about you. We will respond to valid access requests within thirty (30) days.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update many of your account details directly through your 11ee account settings.
• Right to Erasure: In certain circumstances, you have the right to request that 11ee delete your personal data. This right is subject to limitations where retention is required by law or for the establishment, exercise, or defence of legal claims.
• Right to Restrict Processing: You may request that 11ee restrict the processing of your personal data in certain circumstances, for example where you contest the accuracy of the data or where processing is unlawful but you oppose erasure.
• Right to Data Portability: Where processing is based on your consent or on a contractual basis, you have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data where processing is based on legitimate interests. You also have an absolute right to object to the use of your data for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

11 Security Measures

11ee implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• TLS 1.3 encryption for all data transmitted between your device and the 11ee platform.
• AES-256 encryption for personal and financial data stored at rest on 11ee servers.
• Multi-factor authentication (MFA) available to all users, linked to your Pakistani mobile number.
• Role-based access controls ensuring that only authorised 11ee personnel can access personal data, and only to the extent required for their specific function.
• Regular security audits, vulnerability assessments, and penetration testing of the 11ee platform infrastructure.
• Intrusion detection and real-time monitoring systems to identify and respond to security incidents promptly.
• Staff training on data protection, confidentiality obligations, and secure data handling procedures.

Despite these measures, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 11ee will notify affected users without undue delay and in accordance with applicable legal requirements.

12 Minors & Age Verification

The 11ee platform is strictly intended for users who are 21 years of age or older. We do not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory part of the 11ee KYC process, and accounts found to belong to individuals under the age of 21 will be suspended immediately.

If you are a parent or guardian and you believe that a minor has provided personal data to 11ee or accessed the platform without your knowledge, please contact us immediately at [email protected]. We will take prompt steps to investigate and, where confirmed, to delete the relevant data and close the account.

13 Changes to This Privacy Policy

11ee reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or the features available on the platform. When we make material changes to this policy, we will notify registered users by email and/or through a prominent notice on the 11ee platform prior to the changes taking effect.

The "Last Updated" date at the top of this policy indicates when the most recent revision was made. We encourage you to review this Privacy Policy periodically to stay informed about how 11ee protects your data. Your continued use of the platform following the effective date of any revised policy constitutes your acceptance of the updated terms.

14 Contact & Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 11ee processes your personal data, please do not hesitate to get in touch with our team. We are committed to addressing all privacy-related enquiries promptly and professionally.

• Live Chat: Available 24 hours a day, 7 days a week, directly through the 11ee platform.
• Email: [email protected]
• Support Centre: Visit our Support page for additional contact options and self-service resources.

Our support and compliance team serves all cities across Pakistan — including Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Multan, Peshawar, Quetta, and Gujranwala — and is trained to handle data protection enquiries with the seriousness they deserve.